Integrating Apple's Mobile Resource Inspector (MRI) with the existing BYOD system for doorstep iPhone evaluations significantly enhanced the accuracy and reliability of device assessments. This project lead to fairer pricing and increased value for customers, boosting their satisfaction and trust in the exchange process. Improved transparency and precision resulted in a higher volume of phone exchanges.

Catering to a diverse range of users, from tech-savvy individuals to non-tech-savvy customers, the system offered a seamless, efficient, and trustworthy evaluation experience. Overall, it initiative strengthened Flipkart's position in the market by offering a superior, reliable & hassle-free exchange service.