As a part of the Growth Hack team, our key goal was to solve design issues/debt of the design team & take up key initiatives to improve existing products or introduce new products at testing scale.

This project was an initiative to improve the comprehension of basket offers & its benefits/savings for the customer. In this case, the focus was on the Buy More, Save More offer and improving the completion rate of offers being added at cart on Flipkart. I implemented my craft it prototyping & animation design in this project to visually overhaul the process of adding items in the basket/cart, to highlight the savings user can make with the basket offers.