LinkedIn,

Behance,

Instagram.

Copyright © 2024 Pranav Lokhande.

  • Say Hi!

Redesign of EMI selection flow

PROJECT DESCRIPTION

Navigation for the user through the EMI plans & communicating the available tenures of EMIs for a product is one of the key features of payment on Flipkart. Previously, the design of the EMI funnel was not intuitive & comprehensible. This experiment was focused towards funnel optimization & upgrade of the EMI selection process at payment.

STAKEHOLDERS

Product, Business, Cross-functional teams & Engineering

ORG.

Flipkart - B2B

CONTRIBUTION

Design, Storyboarding & System Rework

IMPACT

  • The optimized EMI funnel leads to a smoother user experience, making it easier for customers to understand and select suitable EMI plans. This clarity can reduce drop-offs during the checkout process, thereby increasing conversion rates.

  • With a more intuitive EMI selection process, customers feel more in control of their purchasing decisions. This transparency and ease of use significantly enhance customer satisfaction and trust in the platform.

  • The optimization experiment can provide valuable data on customer behavior and preferences regarding EMI options. These insights can drive further refinements in the payment process and even tailor future product offerings or promotional strategies.