Copyright © 2024 Pranav Lokhande.
Exchange Later
STAKEHOLDERS
Product, Business, Cross-functional teams & Engineering
ORG.
Flipkart
CONTRIBUTION
Design, Usability testing & Storyboarding
PROJECT DESCRIPTION
A total system rework of the product exchange funnel, where the goal was to introduce a new feature that allows the user to give away their old device for exchange after deferred time after the delivery of their new product. This initiative was targeted towards the convenience-seeking users of exchange, the primary KPI for this project was adoption rate.
IMPACT
Initial launch showed comparative goodness, in an A/B test where the control was the previous UX of exchange
Post full-scale launch of Exchange Later on all platforms & categories, the exchange product observed a hike of ~20% in its adoption rate (12% → ~32%)
For mobiles and laptops, we observed a significant surge, with the number of old devices sold to Flipkart rising by 75% over the period of December '22 - May '23. We assumed that this was due to a visual revamp of the exchange widget and the convenience of Exchange Later