Exchange opt-out UX
STAKEHOLDERS
Product, Business, Cross-functional teams & Engineering
ORG.
Flipkart
CONTRIBUTION
Design, Usability testing & Storyboarding
PROJECT DESCRIPTION
Introduced an opt-out UX for the exchange offer on Flipkart. This was a plainly business-problem, the KPI for this project was Exchange Adoption Rate & CTR. We explored ways of making exchange an easily accessible feature on the platform.
BUSINESS IMPACT
Total increase in exchange offer adoption rate by ~40%
32% more users bought new electronic products with the Exchange offer applied to their purchases
Dependent product (Lowest Price widget) observed a considerable hike in its conversion rate due exchange offer integration
Copyright © 2024 Pranav Lokhande.
