Greeting,
I'm Pranav Lokhande.

— Product Strategist & Designer,

who thinks in systems.

a hands-on

one 💪

I create…

Digital Products

Systems (B2B + B2C)

Desktop Apps

Brands & Visuals

… and everything in between.

01

Industry work

Shipped

Exchange Offer Redesign on Flipkart

Exchange System-level Rework

Shipped

Offers rework on Flipkart

A/B Test

A/B Test

Search + Exchange

Doorstep CX Redesign

Shipped

Doorstep Exchange

Shipped

02

Freelance & Side projects

Shipped

AI Video Analytics + Media Player | Dragonfruit AI

Dragonfruit AI provides enterprise-level video analytics solutions that leverage advanced computer vision and artificial intelligence to enhance various business operations. This project was focused towards updating the current media player for the clientele to conduct monitoring, to a more modern & intuitive version.

Brand design

A freelance project of delivering a brand design concept for a menswear clothing line. A complete set of logo design & mockups.

Visual Identity design

Side project of a visual identity design for a national park. Exploratory design work with clean-cut mockups.

Huddle Sports App

Huddle is a sports social media application for all kinds of users to reach and connect with each other, eliminating the tendency to avoid trying out any sport of any kind. Huddle will bring those friends to you, to try out a niche or a popular sport. From bowling buddies to building a roster of team mates for cricket, Huddle has it all in store for you. Huddle lets you explore the array of opportunities to choose from, which allows the user be a part of a group of sport-enthusiasts and participate in a variety of events.

03

Student work

Gamification in Tourism

I focused on driving product growth and user acquisition by experimenting with new features and design solutions throughout the customer shopping journey on Flipkart.

Artworks

I focused on driving product growth and user acquisition by experimenting with new features and design solutions throughout the customer shopping journey on Flipkart.

IITG Thesis Project

I focused on driving product growth and user acquisition by experimenting with new features and design solutions throughout the customer shopping journey on Flipkart.

Soooo,
What's next?

Copyright © 2024 Pranav Lokhande.

The best ideas are born when design is involved from day one.

Design starts at the big table

Shipping is non-negotiable, but so is quality.

I get

things done, the right way

If it’s not intuitive, it’s not done yet.

I keep things easy for everyone

Type isn’t decoration. It’s how ideas speak.

All about typography…

Here are 4 philosophies you can always expect from me…