About.

Hello! I’m Pranav, a designer and storyteller with a passion for crafting meaningful experiences. A graduate of IIT Guwahati, I’ve spent over two years at Flipkart, where I honed my skills in creating user-centered designs that blend functionality with aesthetic appeal. Beyond design, I’m an introspective soul who enjoys exploring ideas, pushing boundaries, and building my unique perspective on life.
I believe that the most impactful work emerges when we step out of our comfort zones, which is why I’ve embraced a path that prioritizes purpose over convention. Whether it's designing interfaces, connecting with people, or pursuing personal growth, I aim to bring clarity, confidence, and creativity into everything I do.
When I’m not designing, you will find me at home snuggled in with my video games or walking my hyperactive pet beagle - Loki 🐶
Hey I'm Pranav!
A designer based out of Bangalore, I create
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and more






I was a computer engineer, before venturing into design. I still take a deep interest in web development and design. I hold a Master's degree from IIT Guwahati through a multi-disciplinary course in Design. During my Master's study, I explored into the world of graphic, visual & interaction design. Also as a hobby & interest I practice sketching & digital illustrations.
After graduating as a post-graduate, I landed my first position as a Product Designer at Flipkart. Where I was the product owner of the Exchange Offer on Flipkart, I worked on projects aimed towards product growth & retention. As I gained more experience in the organization, I took on additionally responsibility as a Growth Hack designer. In Growth Hack, I conducted fast-paced experiments (A/B testing) to push and deploy my designs. I worked closely with the development & UX research team in Flipkart, for almost all of my projects.
Featured Work,
FLIPKART / EXCHANGE OFFER / 2022-24
Product Growth & Retention
At Flipkart, I was responsible for the Exchange Offer product and refined the doorstep evaluation process. I introduced key features that enhanced the exchange experience and led a complete revamp of the old device inspection protocol, improving both customer satisfaction and operational efficiency.
FLIPKART / GROWTH HACK EXPERIMENTS / 2023-24
A / B tested projects
I focused on driving product growth and user acquisition by experimenting with new features and design solutions throughout the customer shopping journey on Flipkart. My approach centered around testing hypotheses to solve design issues and enhance the app's functionality, leading to improved user engagement and experience.
IIT GUWAHATI / CONCEPT / 2020-21
Sports & activities app
At Flipkart, I was responsible for the Exchange Offer product and refined the doorstep evaluation process. I introduced key features that enhanced the exchange experience and led a complete revamp of the old device inspection protocol, improving both customer satisfaction and operational efficiency.
Other work.

Concept
IIT GUWAHATI / CONCEPT / 2021
ACE Menswear
Concept

IIT GUWAHATI / CONCEPT / 2021
Sports app
Concept

IIT GUWAHATI / CONCEPT / 2021
Concept art